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Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

Venturing Outside The Box

Market Watch

THROUGH THE GLASS

OPENINGS

NEW PRODUCTS

TikTok’s Cocktail Reach • The video-based social media platform shapes drinks trends on-premise

BITTER LIQUEUR BRANDS EXPAND THEIR PRESENCE • Amaro liqueurs from Italy and beyond are having a moment in the United States

Rising Spirits • RTDs using spirits bases continue to take market share from hard seltzers

Wellness Wines • This fledgling category is showing double-digit growth, and the big players are diving in

MEZCAL COMES OF AGE • While mezcal’s volume slipped in 2023, optimism for its

Tiki’s Boom and Bust • Despite many ups and down over the years, tiki cocktails have become a bar fixture

Alternative Shopping • With locations in Boston and Washington, D.C., Urban Grape shops highlight underrepresented brands

Wine Gets Into THE GAME • Stadiums, concession operators, and marketers are showcasing wine at sports and entertainment venues

Hospitality First • Mickey Mullins fosters a community feel at The Bower in New Orleans

Michelada And Chelada Time • Yet another Mexican phenomenon is the talk of the beer business

NEWS

ON THE MOVE

PARTING SHOT

OverDrive Magazine

Release date: May 29, 2024